Mobile Programmatic in APAC: The Time is Now to Increase Your Monetization | Simon Toh

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Article about Simon Toh: http://bit.ly/2qGLVcZ | Delivered at Casual Connect Asia 2017. For mobile app publishers in Asia-Pacific, the time to turn to programmatic is now. Game developers who aren't taking advantage of mobile programmatic to monetize risk missing out on revenue, differentiated demand, and control over their user experience. In this session we'll examine how publishers can best take advantage of this opportunity, including a look at innovative ad formats and spend trends in the APAC market.



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Tags:
Casual Connect
Casual Connect Asia 2017
Simon Toh
MoPub
monetization
games industry
user engagement
user acquisition