Understanding the Metrics and How to Act on Them | Martin Macmillan

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GameDaily Connect

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Published on June 4, 2017 5:16:05 PM ● Video Link: https://www.youtube.com/watch?v=wXThH2n5gJs

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Guide

Duration: 19:02

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Article about Martin Macmillan: http://bit.ly/2s8ssmW | Delivered at Casual Connect Asia 2017. This session will show how to make sense of your game’s metrics and establish whether or not paid marketing makes sense as a way to scale a game. At the core, having a good understanding of LTV is essential, and then understanding whether the unit economics work to use paid UA as a viable marketing channel. We will also cover how to finance growth, and explore the different options available.
To download slides: http://bit.ly/2sswRkr