Why Tadpoles Are Better Than Whales | Cholo Tagaysay

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=4WmoWKJLQZc


Duration: 23:46
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Delivered at Casual Connect Asia 2017. Emerging markets like the Philippines have been dismissed by most as “unmonetizable.” With extremely low ARPU, these players are considered as nothing more than play testers that can never ever be monetized. Xurpas has built its business on precisely these players… not the whales but the tadpoles. Understanding how can unlock tremendous value for your business.
To download slides: http://bit.ly/2r8AJZb



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Tags:
Casual Connect Asia 2017
Cholo Tagaysay
Casual Connect
Xurpas
low ARPU players
game industry
revenue
installment billing
Woot
emerging markets