Changing Role of the Publisher | Dan PRIGG, Paul THELEN, Vlad SUGLOBOV, Kyu LEE, Jeff HILBERT
2Download Slides: http://gamesauce.org/news/2013/11/01/dan-prigg-moving-forward-casual-connect-video/
Digital distribution and Free-to-Play business models have changed the relationship between publishers and developers. Development funding was once a primary consideration, but open platforms, crowd funding and iterative development reduce the cost and risk of bringing a game to market. Marketing and development were once mostly separate efforts, but are now deeply intertwined in an ongoing combined effort. More importantly: established distribution platforms were once a difficult-to-establish competitive advantage, but today the global reach is only a few clicks away. Join a panel of renowned publishers from around the world, who will discuss the state of the game publishing landscape and how it has changed, and in some respect remains the same in today's top game markets.
Delivered at Casual Connect Kyiv, October 2013