Redefining the Business of Your Games: What Developers Really Need Today to Succeed | Ville HEIJARI

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=Z3yKOsU9qws


Duration: 24:07
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Download Slides: http://gamesauce.org/news/2013/10/30/ville-heijari-the-importance-of-focus-and-collaboration-casual-connect-video/

Free-to-play is here to stay, and with it has come a flourishing landscape of valuable acquisition, monetization, engagement and analytics solutions to support development and marketing in your game. With so many creative solutions available, it's challenging to find the time to integrate, test and implement new solutions. So, the million-dollar question is what tools are really necessary to launch a game, engage users, build long-term growth and set your game apart in the marketplace?

Ville Heijari, PlayHaven's GM of Europe, will provide valuable insights on tools that are working and really necessary to differentiate your game and keep your players playing. He will also explore the latest trends in player acquisition, engagement and monetization and provide valuable examples from successful mobile developers.

Delivered at Casual Connect Kyiv, October 2013



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Tags:
Ville HEIJARI
PlayHaven
Casual Connect
Casual Connect Kyiv
Casual Connect Kyiv 2013