With radical changes to standard practices of game distribution and revenue generation, it is clear that the role of the publisher, their services and the relationship with the developer are changing to meet the needs of today's game publishing. But is this an evolution or a revolution? Can established publishers leverage existing skill-sets and expertise to serve new kinds of games and game services, or is a whole new organization and working model indicated? A panel of publishers distributing and/or operating a variety of mobile game products talk about what product/service parameters most impact the scope of publishing efforts and how fundamental these parameters are to the publisher's and developer's success.
1