Creativity & Mobile Game Monetization | Jonathan ZWEIG

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=APwp3a3ffNM


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Download Slides: http://gamesauce.org/news/2014/05/20/jonathan-zweig-excited-about-mobile-ads-casual-connect-video/

Delivered at Casual Connect Asia, May 2014

Successful developers think carefully about user experience when implementing non-IAP revenue -- often less is more when it comes to ad monetization. Developers who leverage player data and incorporate enticing, creative monetization hooks to enhance the user experience tend to make more compelling games and more money. Jonathan Zweig, president & founder of mobile video advertising platform AdColony, will discuss five key dimensions of monetization: creativity, frequency, eCPM, session time, and app profile to present best practices for creatively weaving monetization mechanisms into the game experience.



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Tags:
Jonathan Zweig
AdColony
Casual Connect Asia
Casual Connect Asia 2014
Casual Connect
game monetization
video advertising
Monetization
customer engagement
customer retention