Duration: 24:57

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16

Vlad Muntean, Strategic Partner Manager, Gaming at Google, shares how do Ad Networks work: supply and demand of Ads, Detailed Mediation Waterfall, and the importance of paying attention to users rather than mediation setup.
#DevGAMM #gamedev #ads

Presentation – https://www.dropbox.com/s/soxamhzmvu77pz4/Vlad%20Muntean.pdf?dl=0

Contents:
0:00 – Intro
2:18 – Ads Ecosystem
4:08 – Ad Networks and Ad Servers
10:08 – UX & Monetization
17:49 – The User
19:07 – Recap
20:13 – Q&A session


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