Cross Platform -- How to Hit the IP Homerun | Mikael SVENSSON

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=LZ3pnSDzbeA


Duration: 35:33
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Yesterday, online advertising was sufficient to attract users to your site. Today, you need to be present in the users´ natural online environment such as Facebook. Tomorrow you need to be reachable anywhere and anytime in order to compete in the causal games market, but how do you do that? what are the challenges, learnings and benefits of going cross platform?

Delivered at Casual Connect Kyiv, October 2011.



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Mikael SVENSSON
King.com
Casual Connect October 2011
Casual Connect