Converting Deluxe Download Customers to Social Customers | Nick BERRY

Channel:
United States GameDaily Connect
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11,300
Published on ● Video Link: https://www.youtube.com/watch?v=pabHhiNzW9c


Duration: 18:49
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You've spent years building up your client base of deluxe download customers, but what do you really know about your users? Developers in the social space have it easy; with simple instrumentation they can learn rich information about the demographics of their users, and these users' affinities for other products. How do you find similar information about your existing customers, and use this to migrate them from the download universe into social?

In this presentation we'll look at a novel way to gain valuable intelligence on your existing users. An explanation of this data-mining technique will be presented along with a real world example showing how this technique has been used to lower customer acquisition costs.


Delivered at Casual Connect Kyiv, October 2011.



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Tags:
DataGenetics
Nick BERRY
Casual Connect Kyiv 2011
Casual Connect