Cross-Promotion: Why Indie Developers Should Collaborate? / Philomena Schwab (Stray Fawn Studio)
21Indie developers often underestimate the power of cross-promotion. Themed sales, bundles and special discount deals can help to bring in some extra revenue, especially when it comes to post-release marketing. This talk by Philomena Schwab, Co-Founder of Stray Fawn Studio, gives an overview of collaborative techniques and talks about Stray Fawn Studios' experience with cross-promotion and knowledge-sharing with fellow developers. Examples include Stray Fawns' nature game collective "Playful Oasis", their roles-based game marketing Discord, shared marketing automatisation tools and more.
#DevGAMM #gamedev #indie
Presentation – https://www.dropbox.com/s/ylko0rb74oen8d4/Philomena%20Schwab.pdf?dl=0
Contents:
0:00 – Intro
1:10 – What is cross-promotion and how it works for indie devs?
3:20 – Shout-outs
4:37 – Knowledge Sharing
6:37 – Themed Slaes
8:57 – Tool Sharing
10:01 – Other options
18:30 – Q&A session
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