Data ! = Revenue | Aaron BANNIN

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=hU7J6GwdYW8


Duration: 26:30
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Data is a tool, not a destination. Having access to data does not magically increase revenue - - it's all in how you use the data you've collected. In this session, we'll look at the key points within a game that drive revenue and discuss ways to capture and aggregate this data to increase revenue.


Delivered at the IGDA Summit @ Casual Connect Seattle, July 2012.

For more details: http://casualconnect.org/lectures/2012-igda-lectures/data-revenue-aaron-bannin



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Aaron BANNIN
GREE
IGDA
Casual Connect