Discovery continues to be the hot topic in the industry with too many great games going unnoticed because they don't get the promotion we think they deserved. But the fact is that the most effective distribution still comes from Word of Mouth. If we want our games to be successful we have to move our thinking forward, understand our audience and where we can communicate with them. We need to think about the context and content of our marketing and trigger an action in them to install our games. Join this session for a practical approach to designing your game for word of mouth, empowering your players to do the marketing for you and how to leverage social amplifiers in iOS 6, Facebook and beyond to get the word out about your smartphone or tablet game.
Delivered at Casual Connect Europe, February 2013.
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