How To Benefit From The Present And Future Of App Store Search | Matthaus KRZYKOWSKI

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=UMppslBzUxQ


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Guide
Duration: 25:17
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In his presentation Matthaus will share key learnings on:
- What the user's app search behavior looks like and how to take advantage of it when creating titles and descriptions.
- With Apple's acquisition of Chomp, what are the 3 key approaches to app search?
- What are the current key gaming trends?

Delivered at Casual Connect Europe, February 2013.

Download Slides: https://s3.amazonaws.com/Casual_Connect_Europe_2013_Presentations/Matthaus_Krzykowski_CCEurope_2013.pdf



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Matthaus KRZYKOWSKI
Xyo
Casual Connect
Casual Connect Europe 2013