Details Matter: How To Increase Downloads and Sales of a Mobile Game | Julia LEBEDEVA

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=JR3bMTeR1jU


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Guide
Duration: 25:07
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Julia will use show cases of how they at Nevosoft pay attention to the details to make the most of every mobile game they publish. Sometimes you need to change an icon to increase downloads together with a conversion rate dramatically. With another game, it's important to react fast and choose a different monetization method. All details matter and you have to know how to interpret them.

Delivered at Casual Connect Kyiv, October 2012.

For slides visit: http://casualconnect.org/lectures/marketing-pr/details-matter-how-to-increase-downloads-and-sales-of-a-mobile-game-julia-lebedeva



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Tags:
Julia
LEBEDEVA
Nevosoft
Casual Connect
Casual Connect Kyiv 2012