Launching a #1 Game, After Launching a #1 Game | Matt WILSON

Channel:
United States GameDaily Connect
Subscribers:
11,300
Published on ● Video Link: https://www.youtube.com/watch?v=wz-G3_2Aidw


Game:
Angry Birds (2009)
Duration: 53:32
3,452 views
23

The marketing behind the launch of #1 mobile games. Why building a loyal fan base requires more than user acquisition dollars.

Delivered at Casual Connect Kyiv, October 2012.

For slides visit: http://casualconnect.org/lectures/business/launching-a-1-game-after-launching-a-1-game-matt-wilson



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Tags:
Matt Wilson
Rovio
Casual Connect
Casual Connect Kyiv 2012


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