Emerging Strategies to User Acquisition

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=YwfoOXTDj3M


Duration: 50:07
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User acquisition tactics and strategies are evolving into a sophisticated and subtle art as fundamental to successful free-to-play games as great game design, fantastic engagement, value-centric monetization and great performance evaluation tools. Join Jussi Laakkonen of Applifier, Erlend Christoffersen of Supercell, Eric Seufert of Grey Area Labs, Billy Shipp of Iddiction, Stefan Bielau of Stefan Bielau Consulting, Gilad Rotem of InGaming as they discuss, debate, and perhaps even synthesize the "state of the art" of cross-platform games user acquisition. Panel led and moderated by Dean Takahashi, GamesBeat.

Delivered at Casual Connect Europe, February 2013.

For articles visit: http://gamesauce.org/news/



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Tags:
Jussi Laakkonen
Applifier
Erlend Christoffersen
Supercell
Eric Seufert
Grey Area Labs
Billy Shipp
Iddiction
Stefan Bielau
Gilad Rotem
InGaming
Dean Takahashi
GamesBeat
Casual Connect
Casual Connect Europe 2013