Publishing. Publishing! Publishing? | Brett SEYLER
5Game "Publishers" have taken big hits since the turn of the century. A string of disruptive influences in the last decade - "Casual" gamers, digital distribution, social network platforms, consumers embracing "free-2-play" game services, "smart" mobile device proliferation, and easy access to direct "user acquisition" marketing - left traditional publishers reeling from a fatality combo of devastating KO punches that restructured their entire value chain. No wonder the industry barely reacts when one of the largest publishers in the world files bankruptcy! While it's pretty clear that "old model" publishers are obsolete in today's digital, free-to-play, service-driven world, what kind of organization needs to step in to take it's place? How does this new value chain resolve itself, what are the new roles, what is the value-exchange between them, and what are they called? Brett Seyler, CEO & Founder of Kerosene, thinks he has some answers, and some additional questions, to discuss during his session.
Delivered at Casual Connect Europe, February 2013.
Download Slides: http://gamesauce.org/news/2013/02/15/brett-seyler-publishers-are-not-dead-casual-connect-video/