Five Years to Get It Right….Designing Games for Women (or any Audience) | Jeffrey TSENG

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=GZtKw_c117A


Duration: 27:08
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Delivered at Casual Connect USA, July 2014

Since 2009, Crowdstar has been designing and publishing female-focused games. As the gaming market grows, so has the market for women, with research showing that gaming is the #1 activity for women on mobile. Jeffrey Tseng, co-founder and CEO of Crowdstar, will discuss his philosophy on game design and how emotional attachment outweighs the prototypical philosophy around gaming mechanics and monetization. Find out how Crowdstar takes a laser focus around understanding their audience to drive all decisions on game design and how the process can be applied to any game.



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Tags:
Jeffrey Tseng
Crowdstar
Video Game (Industry)
Video Game Industry (Industry)
Video Game Design (Field Of Study)
Mobile Game (Industry)
Video Game Development (Industry)
Casual Connect
Casual Connect USA
Casual Connect USA 2014