Organic Installs: Designing an Effective Viral Loop | Yaniv NIZAN

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=1CdLck_qqHY


Duration: 24:25
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Download Slides: https://www.dropbox.com/s/6dje10z99op0myt/Yaniv_Nizan_CCUSA_2014.pdf

Delivered at Casual Connect USA, July 2014

Why do some games convert 50 percent of their users to Facebook Connect while others only get 2 percent? What tricks do games use in order to get thousands of ratings and what's the perfect timing to ask users to share and rate? Based on research spanning games from both sides of the spectrum, SOOMLA's CEO and co-founder, Yaniv Nizan, is able to provide a clear recipe for increasing your game's viral installs.



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Tags:
Yaniv Nizan
SOOMLA
Casual Connect
Casual Connect USA
Casual Connect USA 2014
Video Game Industry (Industry)
Video Game (Industry)
viral loop
Video Game Development (Industry)