Chasing the Goddess: Designing to Include Women into the Equation | Terry REDFIELD

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Published on ● Video Link: https://www.youtube.com/watch?v=PIEIqcdJN60


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Download Slides: https://www.dropbox.com/s/ir00esyv4l01kaq/Terry_Redfield_CCUSA_2014.pdf

Delivered at Casual Connect USA, July 2014

There are more women playing games today than ever before and yet there seems to be a lack of new and interesting content on emerging platforms designed with them in mind. In this lecture, we will use science and mythology to explore the three distinct age bands when women's lives and bodies change dramatically. We will discuss how this important market research may translate into design choices that could widen a games appeal more broadly, therefore increasing monetization.



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Tags:
Terry Redfield
Wicked Fun Inc
Video Game Design (Field Of Study)
Casual Connect
Casual Connect USA
Casual Connect USA 2014
Video Game (Industry)
Video Game Industry (Industry)
Video Game Development (Industry)
Triple Goddess Aspect