Game of phones: Building a global community
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MZ's star titles Mobile Strike and Game of War have both surpassed a billion in revenue, but the success has not been without some deliberate tradeoffs. In this keynote, the MMO giant's CEO Kristen Garcia Dumont talks about a real game of war: in-app revenue, and how MZ built a real-time global community using engagement as the key driver of its success.
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