Game of phones: Building a global community

Channel:
Ireland Web Summit
Subscribers:
81,500
Published on ● Video Link: https://www.youtube.com/watch?v=j893kIZzCKc


Duration: 13:21
868 views
2

MZ's star titles Mobile Strike and Game of War have both surpassed a billion in revenue, but the success has not been without some deliberate tradeoffs. In this keynote, the MMO giant's CEO Kristen Garcia Dumont talks about a real game of war: in-app revenue, and how MZ built a real-time global community using engagement as the key driver of its success.



Wish you were here? Sign up for 2 for 1 discount code for #WebSummit 2019 now: https://news.websummit.com/live-stream



Other Videos By Web Summit


2018-11-08Developers wanted: How to attract developers to your platform
2018-11-08The Streaming label: A new model of artist data, development and distribution
2018-11-08Making smart surgery a reality
2018-11-08Putting security into DevOps
2018-11-08Creative innovation: What makes the perfect ad experience
2018-11-08Web Summit 2018: PITCH Final
2018-11-08Creativity but not as we've traditionally known it
2018-11-08A Willy Wonka elevator comes to life
2018-11-08The new attraction game
2018-11-08Can sextech bridge the orgasm gap?
2018-11-08Game of phones: Building a global community
2018-11-08Under the hood of auto innovation
2018-11-08How to hire (and keep) the best
2018-11-08Jillionaire presents
2018-11-08The global trade system under attack: What way forward for the WTO?
2018-11-08Feed the world. Make it a better place
2018-11-08Influencing the influencers
2018-11-08HealthConf: Opening remarks
2018-11-08Is journalism dead?
2018-11-08Decoding the marketing unknowns
2018-11-08How to win friends and influence people


Tags:
Web Summit
web summit lisbon
web summit conference lisbon
web summit paddy
web summit portugal
web summit portugal 2018
web summit video
web summit youtube
Web summit lisboa
Kristen Garcia Dumont
mobile strike
game of war
MMO
Mobile games
PandaConf