The new attraction game

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Ireland Web Summit
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Published on ● Video Link: https://www.youtube.com/watch?v=ZdcKqTL7R5M


Duration: 20:12
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Axe (or Lynx to others) is one of the most powerful FMCG brands in the world today, with an array of legendary campaigns built around the concept of attraction and masculinity. But how is marketing to men changing in light of #metoo, new tech and the battle for attention? Chief visionary for the brand, Rik Strubel, will share all.

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