As game developers, our most powerful asset is our players. With today's competitive market, it's important to understand how we can engage with our players and drive retention.
While you have analytics tools, as a game developer you need more then this, but the ability to engage directly with your players to drive retention and your game brand. We will cover a number of options like direct in game notifications, push notifications or messaging, newsletters and even SMS.
In this session, we will cover the importance of game players and how as a developer you can directly engage with them. We will cover the importance of identifying the different types of players. We will cover how to create direct engagement options for better conversions while saving you time.
Whether you're an indie game developer or big studio, you will have a better understanding of the importance of engaging with your game players.
Delivered at Casual Connect Europe, February 2013.
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