Finding Velocity and Quality: Customer Acquisition for Social and Mobile Games | Josh SWERDLOW

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GameDaily Connect

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Published on March 1, 2013 2:38:03 PM ● Video Link: https://www.youtube.com/watch?v=8xnV-RdcI4E

Duration: 16:55

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In the past, game developers thought of customer acquisition in fairly abstract terms. In 2013, customer acquisition isn't abstract at all, and developers need to understand how it works. Josh Swerdlow, Director of Business Development for Bidalgo, breaks down the metrics, tools, and techniques you need to look beyond the install to measure quality, as well as quantity, of your incoming players.

Delivered at Casual Connect Europe, February 2013.

Download Slides: https://s3.amazonaws.com/Casual_Connect_Europe_2013_Presentations/Josh_Swerdlow_CCEurope_2013.ppt