Here Be Dragons: Insights to Conquer Unknown Markets | Stephanie Llamas

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=-WSMu1dOw4c


Duration: 33:36
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Download Slides: http://www.gamesauce.biz/2016/03/31/stephanie-llamas-infiltrating-new-frontiers-casual-connect-video/

Delivered at Casual Connect Europe 2016

Global opportunities for games are growing fast despite saturating developed markets. But infiltrating new frontiers presents hurdles beyond localization that cannot be overlooked. This jump can be daunting and raises a number of questions like: What types of games do best in which regions? What do you need to know to best engage audiences in unknown markets? What can you learn from both successful and struggling publishers that have tried to conquer new terrain? SuperData’s Director of Research Stephanie Llamas will share relevant market insights and help attendees identify the tools they need to successfully penetrate the unknown.



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Tags:
Casual Connect
Casual Connect Europe 2016
Stephanie Llamas
SuperData Research
casual games
mobile games
gaming industry
growth
localization
globalization
top games
gaming trends
industry trends
audience engagement
publishing
industry research
marketing insights