How game review scores manipulate you.
60Do game review scores matter when talking about game sales?
Can a review score affect the sales numbers of a game? There are many who will tell you that they most certainly do. But they’re also those who claim that there is no correlation between games sales and review scores.
So who’s correct? How import, for the average person, is a game review when they’re deciding if they should make a purchase?
To answer these questions, I want to take a look at the role that reviews play. I want to delve into why we consume them, how they’re used in online sales, and ultimately if they have the power to influence and manipulate you into making a purchase.
#gamereviews #reviewscores #gamingjournalism
Links
Plants VS Zombies gameplay provided by
https://www.youtube.com/user/EightBitHD
https://www.youtube.com/watch?v=Znoi2G0B9ms
Google duplex
https://ai.googleblog.com/2018/05/duplex-ai-system-for-natural-conversation.html
https://www.youtube.com/watch?v=D5VN56jQMWM
Anchoring effect
https://link.springer.com/article/10.3758/s13423-017-1286-8
Herd mentality
https://psychcentral.com/news/2017/02/15/herd-mentality-explained/1922.html
The state of online reviews
https://www.podium.com/resources/podium-state-of-online-reviews/
Consumer trust study
https://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803
The Top UX Elements to Optimize Your Clients’ Product Page Design: Joe Leech
https://www.shopify.com.au/partners/blog/61771331-the-top-ux-elements-to-optimize-your-clients-product-page-design
Consumer trust in online reviews
https://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803
Influence of consumer reviews on online purchasing decisions in older and younger adults
https://www.sciencedirect.com/science/article/pii/S0167923618300861
Banner ad clickthrough rates
https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/
EEDAR Study on plants vs zombies
https://www.dualshockers.com/behavioral-study-from-eedar-smu-analyzes-the-influence-of-review-scores/
Chromagun
https://store.playstation.com/en-au/product/EP1141-CUSA04908_00-CHROMAGUNPS40000
00:00 Intro
1:00 Reviews in gaming culture
3:00 Games marketing
4:09 Reviews in e-commerce
7:24 The power of data
9:37 Psychological impact
11:27 Review score study
12:59 A game studio's perspective
14:19 Final thoughts
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