How Targeted, Personalized Messaging Strategies Peak Consumer Interest in Games| John CHENG VIDEO
The future of loyalty marketing is happening now in the mobile, social games industry. The advent of connected devices has turned games into real-time marketing services, where every interaction with a player is a unique opportunity to cultivate them. In this session, Playnomics COO John Cheng will share case studies on how targeted players responding to messaging and incentives outperformed control groups, resulting in 5X higher click-through rates, 87% higher spend, and 23% higher return rates.http://gamesauce.org/news/2013/07/01/john-cheng-on-the-unique-characteristics-of-the-asian-game-market-casual-connect-video/
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Tags: John CHENG
Playnomics
Casual Connect Asia 2013
Casual Connect
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