How to Create a Chart Busting Game | Panel
2Panelists: Chris Akhavan, President of Publishing, Glu Mobile; Barry Dorf, VP of Partnerships and Alliances, DeNA; Brian Shih, Director of Production Management, Pocket Gems; Moderator: Mark Rosner, CRO, AppLovin'
Article about Chris Akhavan: http://gamesauce.org/news/2015/09/08/chris-akhavan-evolution-of-a-business-development-expert-casual-connect-video/
Delivered at Casual Connect USA 2015
New games entering the market face fierce competition no matter which category they're looking to conquer. If developers don't plan for it well in advance of their game's launch, they can get drowned out by the competition. However, by following a few key steps, developers can still launch a chart-busting game in this crowded market. This panel will look at the important steps to create a successful game in today's market, such as defining your target market, focusing on your technology, building your game ecosystem to include social features and balancing user acquisition and monetization for a positive return on investment.