Why Casual Game Developers Need To Think Mobile Last | Derrick Morton

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=t1XPOtnzfvk


Duration: 21:31
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Download Slides: http://gamesauce.org/news/2015/09/30/derrick-morton-and-why-casual-game-developers-should-think-mobile-last-casual-connect-video/

Delivered at Casual Connect USA 2015

With the likes of King and Supercell dominating today's mobile games market, together spending an unprecedented $1 billion on marketing to maintain control of half of today's top grossing apps – how do small developers compete? Combined with skyrocketing player acquisition costs, today's ‘mobile first' attitude may not be the best route for indie game developers. Join Derrick Morton, former mobile GM at RealNetworks and current CEO of FlowPlay, as he explores why looking to the same online/web-based environments that launched the casual games industry and taking a ‘mobile last' approach might be the best solution for small studios.



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Tags:
Casual Connect
Casual Connect USA 2015
Derrick Morton
FlowPlay
Mobile Games
Marketing
Growth
Indie
Casual Games