How to Create a Travel Content Strategy That Drives Links, Traffic & Conversions via @seo_travel
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How to Create a Travel Content Strategy That Drives Links, Traffic & Conversions
Creating a successful content strategy will take you a long way toward developing a successful website, but it is something that very few travel businesses pay enough attention to.
Some businesses are still to be sold on whether investing in content is a good idea, but when you look at websites like The Culture Trip investing in creating 3,000 posts a day, it's hard to believe that content shouldn't be on everyone's to-do list in some shape or form.
However, even for those who are convinced content is a good area to spend time and money, there are very few who know the best way to invest that resource.
Most are blogging on an ad-hoc basis with no wider plan as to how all the words they're writing tie into the rest of their website and business.
That is where a content strategy comes into play which guides you on what to create and when.
What's the Starting Point?
Not all travel content strategies are created equal, so it's important to assess where you currently stand in order to make the right decisions about where to start.
For example, if you are a small site with no links then starting your content production focused on long posts targeting hugely competitive keywords probably isn't the best approach.
Likewise, if you're well-established and have a strong link profile creating content purely for links might not be the best investment of your time.
The first thing you should look at is whether your priority is attracting links from your content, or whether you already have lots of links and want to focus on content which will rank for phrases in Google and drive traffic.
If you are a brand new site or have a small link profile I would recommend focusing on content for links first.
If you