How to Leverage a Genre System in Strategic Mobile Game Development | Patrick WALKER

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=C1DOdTc4BuA


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Guide
Duration: 26:19
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Download Slides: https://www.dropbox.com/s/tue9gq2t4zt6ue7/Patrick_Walker_CCUSA_2014.pptx

Delivered at Casual Connect USA, July 2014

As the mobile gaming market matures there is an increased need for using market classification to inform game green light and development. EEDAR’s head mobile analyst, Patrick Walker, will show how EEDAR uses its mobile genre system to guide client strategy through principles such as increasing attainable market, implementing genre hybridization, and practicing demographic-informed business model optimization. Segmented data from EEDAR’s annual syndicated consumer survey on gamer demographics and gameplay patterns will be shared as part of the presentation.



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Tags:
Patrick Walker
Mobile Game (Industry)
Video Game Development (Industry)
Video Game Market
Casual Connect
Casual Connect USA 2014
Casual Connect USA
EEDAR
Data Analysis (Media Genre)
Video Game (Industry)
Video Game Industry (Industry)