Why Art Matters in Mobile and Casual Games | James ZHANG

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=0gbujDzNYRE


Duration: 25:49
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Download Slides:https://www.dropbox.com/s/pc7169gvp9fherf/James_Zhang_CCUSA_2014.pdf

Delivered at Casual Connect USA, July 2014

Concept Art House has delivered art into 15 of the all time top 30 social and mobile games. In this talk, James Zhang, CEO of Concept Art House and a leading videogame art director, will explain how art can directly impact user acquisition, user retention and monetization. Specific before and after examples will be used to show how games were taken to a higher level of monetization by selective improvement in art assets, UI and by improvements to the overall look and feel of well known games. A must for any developer who has a game that could be reinvigorated, reskinned or relaunched.



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Tags:
James Zhang
Concept Art House
Video Game Art (Visual Art Genre)
Mobile Game (Industry)
Casual Game (Media Genre)
Video Game (Industry)
Video Game Industry (Industry)
Video Game Development (Industry)