How To Scale Your Mobile Business For Gaming? | Darya TRUSHKINA
Growing business is tough work with zero guarantee of any success. Growing mobile and social gaming business is even tougher due to the insane speed and increasing competition every day. Scaling requires doing things outside of comfort zone, reinvestment of revenue, attracting and retaining key people as well as a lot of luck. User acquisition, retention, monetization, global markets and understanding of industry trends -- are crucial elements of reaching multi-million revenue in 2013 and, as a result, bringing a success to your door.
Delivered at Casual Connect Europe, February 2013.
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