Top 10 Tips For Mobile App Optimization Through A/B Testing | Steven COLLINS

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Developers are increasingly looking to optimize mobile apps through data analysis and ongoing A/B testing. But how do we identify where the biggest gains can be made with the least effort?

This session will look at the practical ways in which leading developers have used data to inform decisions on what to test, and how they have gone about implementing those tests to make effective changes and improvements to retention, engagement and monetization rates.

Delivered at Casual Connect Europe, February 2013.

Download Slides: https://s3.amazonaws.com/Casual_Connect_Europe_2013_Presentations/Steven_Collins_CCEurope_2013.ppt



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Steven COLLINS
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Casual Connect
Casual Connect Europe 2013