5 Reasons HTML5 Apps are Easy to Monetize | Alexander KRUG

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With today's capabilities of HTML5 and well known challenges of the technology one wonders if HTML5 is here to stay or if it actually does monetize. Alexander Krug will present SOFTGAMES's insights on the launch, promotion and monetization of HTML5 titles on e.g. of "Pet Motel". Both in-store and off-deck performance will be analyzed. Insights on LTV, ARPU, ARPPU and comparison to existing native titles will round up the discussion.

Delivered at Casual Connect Europe, February 2013.

Download Slides: https://s3.amazonaws.com/Casual_Connect_Europe_2013_Presentations/Alexander_Krug_CCEurope_2013.ppt



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Tags:
Alexander KRUG
SOFTGAMES
Casual Connect
Casual Connect Europe 2013