Monetizing Your App with Mobile Optimized Advertising | Robert SCHNEIDER

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GameDaily Connect

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11,300

Published on March 1, 2013 2:38:03 PM ● Video Link: https://www.youtube.com/watch?v=r14jK_sBQWY

Duration: 24:20

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Today more than ever, social game developers and brand advertisers are hoping to ride the coattails of the mobile wave. Mobile developers face the challenge of creating an engaging app and acquiring users, but they also need an effective monetization strategy. This session will highlight how premier brand advertisers are optimizing for mobile, and how publishers can best take advantage of this by increasing the diversity of quality offers. We'll share best practices, key findings, and trends we've seen first hand in the mobile advertising space.

Delivered at Casual Connect Europe, February 2013.

Download Slides: https://s3.amazonaws.com/Casual_Connect_Europe_2013_Presentations/Robert_Schneider_CCEurope_2013.pdf