LEADERBOARD - Masterclass - 048 - Use What You Have
0THEME: Marketing
LESSON: Use What You Have
We are all on the road to somewhere new. But if we are not there yet then we need to realise that our resources are limited. We probably also have limited funds and time. This is why we need to learn to use what we have, where we are with whoever is around us.
It is a simple but useful strategy to understand that things could always be better.
In sales, it’s imperative to not compromise your integrity. Yes, use your most influential tactics, but don’t sell out. By following close to the heart hardcore business strategies, you can achieve success in sales without selling out and still project a positive brand.
So ... how do managers use this knowledge to their advantage?
1. Protect Commissions
- When it comes to long-term success, personal benefits should always be protected and even, when possible, increased. While still responding to budget concerns there is still a need to reward outstanding success. Your team needs to stay motivated to sell harder and better. Without the feeling of growth, momentum is lost.
2. Invest In The Team.
- It’s often understood that customer service is your best secret weapon for retaining customers, but investments into that support team can also lead to additional sales opportunities. Traditional and non-traditional customer support is a consistent part of that growing success. You want your clients to always feel that you are there for them everyday.
3.Look Around You
- Your salespeople likely spend a great deal of their day gathering business-specific information on every one of their customers. But what happens to all that valuable information once the business deal has been finalized? While businesses must respect and ultimately protect that valuable, sometimes confidential, information, that data can be used to drive sales in a high-touch, personalized way.
4. Use Direct Customer Data
- Reach out to all clients, make personal calls to follow up on their product experience. The goal of these calls might be to suggest ways the client might tune-up the service or software. For example: what tools to add, what options or upgrades to consider, and even ways to downgrade service to conserve costs.
Answers are everywhere, we just have to ask the right questions. The overall aim is to reach new successful heights without compromising standards. Perhaps this should be a goal in our personal life as well as our business world.
Think about it.
Key Words & Phrases
Limited + Funds + Strategy + Compromise + Outstanding + Retain + Consistent + Upgrade + Conserve
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