Leveraging Lessons from a Dominant Mobile Franchise to Build Enduring New Brands | Pau

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Published on ● Video Link: https://www.youtube.com/watch?v=aTXnL4IjlH8


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The mobile gaming ecosystem is fast and unforgiving, with games vaulting up the charts but fading from memory only weeks later. PlayFirst will leverage lessons from its unique, crowd-sourced "Game Jam" development philosophy and its experience with the DASH brand -- a franchise with close to 700M downloads and steady growth since its mobile debut three years ago -- to share lessons on how to add fresh content, boost retention, improve monetization and turn mobile games into enduring and vibrant platforms for player communities to thrive. PlayFirst will also be launching significant new IP in the time surrounding the conference, and Paul can discuss in detail the development and decision-making process that went into them.

Delivered at Casual Connect Asia, May 2013.

Download Slides: https://s3.amazonaws.com/Casual_Connect_Asia_2013_Presentations/Paul_Chen_CCAsia_2013.ppt



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Tags:
Paul CHEN
PlayFirst
Casual Connect Asia 2013
Casual Connect