MARKET SEGMENTATION IN HINDI | Concept, Bases/Types/Forms with Examples | STP | Marketing Management
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MARKETING MANAGEMENT LECTURE IN HINDI
( A VIDEO ON MARKET SEGMENTATION ) (STP Analysis)
Segmentation - https://youtu.be/qlaqkLOCgJw
Targeting - https://youtu.be/UAAiUjUqgWk
Positioning - https://youtu.be/Wkgrlga7daY
This video consists of the following:
1. Concept of Market Segmentation in hindi (with Examples)
2. Features of ideal market segment :
i. Measurable
ii. Large enough to earn profit
iii. Stable, not going to vanish after a short time
iv. Reachable by your marketing strategies
v. Homogenous and responds similarly to your marketing strategies
3. Bases for segmenting Consumer Market (forms of segmentation) (types of market segmentation) :
i. Geographic segmentation
ii. Demographic segmentation
iii. Psychographics segmentation
iv. Behavioral segmentation
4. Geographic Segmentation in hindi (With example)
5. Demographic Segmentation in hindi (With example)
6. Psychographic segmentation in hindi (with Example)
7. Behavioral segmentation in hindi (with example)
8. Types of behavioral segmentation
i. Segmentation based on purchase and usage behavior
ii. Occasion or timing-based segmentation
iii. Benefits sought segmentation
iv. Segmentation based on customer loyalty
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