Mobile Games: Understanding and Optimizing Player Behavior Across Platforms | Sumit GUPTA

Channel:
United States GameDaily Connect
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11,400
Published on ● Video Link: https://www.youtube.com/watch?v=dNHSbxVMD4c


Duration: 21:22
510 views
3

Bingo Bash has been a app on both iOS and Android for about an year now. Using real data from Bingo Bash, Sumit will share his perspective on how the combination of crossplatform strategy and powerful casino game mechanics provided the recipe for success; what metrics mattered and what didn't; and look at the challenges of measuring metrics on user acquisition, retention and monetization.

Delivered at Casual Connect USA, July 2013

Download Slides: https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Sumit_Gupta_CCUSA_2013.pptx



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Sumit GUPTA
Casual Connect
Casual Connect USA
Casual Connect USA 2013
BASH Gaming