Mobile Mad Men: Acquiring and Monetizing Mobile Users | Nick BHARDWAJ

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United States GameDaily Connect
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Acquiring users and monetizing an application can be very difficult with so many companies and such little information. How does a developer find networks who are looking to build a partnership rather than make a quick buck? What is the right price point a studio should be acquiring users at?

Nick will explore key questions and stipulations gaming studios should be asking for when signing contracts with mobile ad networks, review current offerings and platforms in the space, and provide insight on how NaturalMotion has developed their own user acquisition and monetization channels.

Lastly, Nick will present case studies from NaturalMotion titles and share performance targets from major game studios in the industry to bridge the existing knowledge gap between developers and users.

Delivered at Casual Connect Europe, February 2012



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Tags:
Nick BHARDWAJ
NaturalMotion
Casual Connect Europe 2012