NEW Mac Studio - Why Isn't It M4 Ultra?
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In this video, David Harry critiques Apple's latest M3 Ultra chip and their product strategy. He argues that Apple’s approach is **cynical and profit-driven**, rather than focused on providing value to customers. His key points include:
1. *Apple’s Past Mistake – The Mac Pro Debacle*
The last Mac Pro was overpriced and *offered no advantage in processing power* over the much cheaper Mac Studio.
The only benefit was additional PCIe slots, but they were *severely limited* in expandability.
Apple’s attempt to sell a high-priced Mac Pro flopped because most users realized the **Mac Studio was the better value**.
He mocks Apple's arrogance, citing the *$1,000 wheels for the Mac Pro* as an example of their exploitative pricing.
2. *Apple’s “Cynical Move” with the M3 Ultra*
Since the Mac Pro failed, Apple *needed a clearer performance gap* between the Mac Studio and Mac Pro.
Instead of releasing an **M4 Ultra for the Studio**, Apple **keeps it for the Mac Pro**, forcing Studio users to settle for the **M3 Ultra**.
He predicts that the *M4 Ultra already exists* but will only be used in the Mac Pro, *delaying* its availability for the Mac Studio.
This move pressures Studio users who want the latest performance into **spending even more on a Mac Pro**.
3. *The Bigger Picture – Apple’s Pricing Strategy*
Apple is *artificially limiting* access to its most powerful chips to justify **overpriced Pro models**.
Studio users, who proved that the **Ultra chip is in demand**, are now being forced to accept an **inferior upgrade cycle**.
He believes this is **a blatant profit-maximizing strategy**, prioritizing revenue over customer needs.
4. *Final Thoughts*
He finds this **Apple strategy frustrating and exploitative**.
He acknowledges the *M3 Ultra is powerful* but argues it **should have been the M4 Ultra**.
He asks if others share his *skepticism and frustration* with Apple’s approach.
M3 Ultra vs M4 Ultra.
M4 Ultra vs M3 Ultra.
Apple Silicon M3 Ultra.
Mac Studio vs Mac Pro.
Mac Pro vs Mac Studio.
Mac Pro M4 Ultra
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I’m David Harry. Thank you very much for watching this video, take care and goodbye now.
Cheers,
Dave.
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