Optimize Your Game for the Soon-to-Be World's Largest Mobile Games Market | William HEATHERSHAW

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=lnn0FKn4CBc


Duration: 16:48
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Download Slides: https://www.dropbox.com/s/lsqphrw06c7toxf/William_Heathershaw_CCEE_2014.pptx?dl=0

Delivered at Casual Connect Eastern Europe, November 2014

Recent reports suggest that the rate of downloads is decreasing in the West, which means higher user acquisition and growth costs. Turn East to next year's $6 billion market, though you can only succeed if you understand user preferences, technical requirements, and the intricate publishing ecosystem. While developing your game, think “China-First”.



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Tags:
William Heathershaw
SkyMobi
Mobile Game (Industry)
Casual Connect
Casual Connect Eastern Europe
Casual Connect Eastern Europe 2014
China (Country)