Paying for Better Odds: Redefining Monetization in Social Casinos | Derrick MORTON

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=S1SwjTBsKtY


Duration: 15:47
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Download Slides: https://www.dropbox.com/s/70voxfg0g1srcol/Derrick_Morton_CCUSA_2014.ppt?dl=0

Delivered at Casual Connect USA, July 2014

Pay $5 to replace what you lost or pay $5 to keep winning – what would you choose? With a $4.4 billion market opportunity, social casinos have a huge opportunity to monetize their games. But most monetization strategies focus on “loss replacement,” forcing players to pay to keep up with their losses. Derived from established gambling methodologies, these models don’t always translate effectively to F2P environments. In this standalone session, attendees will learn to reconsider relying on selling coins and, rather, learn how to sell players on better odds.



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Tags:
Derrick Morton
FlowPlay
social casino
Video Game (Industry)
Casino (Industry)
Free-to-play (Video Game Genre)
Casual Connect
Casual Connect USA 2014
Casual Connect USA