Not ruining the user's experience is one of the top 3 priorities of any developer, but so is making money. In a time where apps and games are littered with ads in every form, the user experience is ultimately changed from its original concept. But there is a new way that both publishers and consumers can get what they're looking for. Publishers are looking for a way to monetize from their traffic and consumers just want to play their game or read their news in peace. Monetizing through native ads is the best way to accomplish this. Want to target a specific group or want full transparency of where your offers are running? During this presentation, Justin Forth will go through the history of mobile ads and how native ads are shaping the future.
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