Should I tweak my titles and descriptions to improve my CTR?

Channel:
United States Google Search Central
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751,000
Published on ● Video Link: https://www.youtube.com/watch?v=THYguer_JrM


Duration: 1:26
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On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video.

Amalve from Bangalore asked:

Are title and description tags helpful to increase the organic CTR — clicks generated from organic (unpaid) search — which in turn will help in better ranking with a personalized search perspective?



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Tags:
google
ctr
ranking