Smarter Game Monetization | Alejandro Manchado

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United States GameDaily Connect
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11,400
Published on ● Video Link: https://www.youtube.com/watch?v=6y2arQdWwVA


Duration: 22:28
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6

Delivered at Casual Connect USA 2015.

Google has created a smart mobile ads platform that goes beyond the traditional ad server. Come listen to Alejandro Manchado talk about how AdMob is bringing the unique scale and innovation of its solutions to help game developers figure out the right monetization strategy for their audiences, whether that's IAP, ads, or both. This talk will discuss monetizing games effectively through tools like Google Analytics, ad mediation, plus adding value through new formats such as native ads.



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Tags:
Casual Connect
Casual Connect USA 2015
gaming
mobile games
casual games
Alejandro Manchado
Google
AdMob
advertising
ads
ads platform
game development
game monetization
monetization
IAP
in-app purchases
analytics
native advertising