The Credit Bottleneck Choking The App Economy | Martin Macmillan
0Download slides: http://gamesauce.org/news/2015/11/13/martin-macmillan-and-a-new-business-model-for-the-digital-industry-casual-connect-video/
Delivered at Casual Connect USA 2015.
The App Economy has exploded, being predicted to be worth $143bn by 2016. But there is a serious credit bottleneck for Indie developers, which prevents them accessing credit or the high levels of funding needed to adequately support paid advertising. Without being promoted effectively, many apps and games never make it off the starting blocks. But there is a solution. If developers could access their app store revenues faster, they could reinvest into user acquisition earlier, which would both accelerate and sustain growth earlier. This doesn’t just benefit the developer; everyone in the App Economy benefits from additional revenue streams.