Buying or Building a Monetization Platform | PANEL

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United States GameDaily Connect
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11,400
Published on ● Video Link: https://www.youtube.com/watch?v=TRR1Hh2DC6A


Duration: 44:07
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Panelists: Quincy Yang, Head of Business Development, Storm8; Jan Miczaika, COO, Wooga; Mike Ouye, VP of Growth, FunPlus; Adam Jaffe, Mobile Marketing Master; Moderator: David Diaz, VP Developer Relations, Fyber

Delivered at Casual Connect USA 2015.

When considering how to effectively implement mobile ad monetization to generate revenue, it all starts with the big question of buying or building a monetization platform in house. Fyber brings game developers and publishers together to share different perspectives and real-world examples of how they evaluated and found a balanced approach between having full ownership and control and effective use of internal resources to maximize the value of mobile advertising. David Diaz, Vice President of Developer Relations from Fyber, will moderate the session.



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Tags:
Casual Connect
Casual Connect USA 2015
gaming
mobile games
casual games
Quincy Yang
Storm8
Jan Miczaika
Wooga
Mike Ouye
FunPlus
Adam Jaffe
David Diaz
Fyber
monetization
mobile ads
advertising
revenue